Why We Do What We Do: A Model of Activity Consumption
نویسنده
چکیده
Vol. L (February 2013), 24–43 *Lan Luo is Assistant Professor of Marketing (e-mail: lluo@marshall. usc.edu), and Botao Yang is Assistant Professor of Marketing (e-mail: [email protected]), Marshall School of Business, University of Southern California. Brian T. Ratchford (corresponding author) is Charles and Nancy Davidson Distinguished Professor of Marketing at the School of Management, University of Texas at Dallas (e-mail: btr051000@utdallas. edu). The authors thank the review team, as well as seminar participants at Harvard University, National University of Singapore, University of Colorado at Boulder, and the Sixth Annual UT Dallas FORMS Conference for helpful comments. Ron Shachar served as associate editor for this article. LAN LUO, BRIAN T. RATCHFORD, and BOTAO YANG*
منابع مشابه
Diagnostic and therapeutic challenges for dermatologists: What shall we do when we don’t know what to do?
What shall we do when we have done everything we could for the diagnosis and treatment of a patient, but were not successful? What shall we do when there is no definite treatment for a patient? What shall we do when we have no diagnosis or treatment for a patient? Some useful suggestions are presented here to get rid of these situations.
متن کاملThe Anatomy of DSGE Models with Banking Industry for Iran's Economy
The recent financial crisis has raised several questions with respect to the financial institutions and banking industry. Hence, over the last decade the Iranian banking industry has undergone many substantial changes, such as liberalization, government regulation and technological advances. What impacts do these changes have on the policy instruments? We have answered this question in this stu...
متن کاملHandicrafts, Encountering Modern Technology
This article aimes to emphasize certain points concerning traditional art , and to put forward a question. As the term” Traditional art” is rather ambiguous, first we try to clarify it. To do so, we propose an approach somehow different from one generally admitted. Thereby, we discuss the reasons why it is not so easy to give a definition of traditional art, islamic art in particular, specially...
متن کاملIt Ain’t What You Do (But the Way That You Do It): Will Safety II Transform the Way We Do Patient Safety; Comment on “False Dawns and New Horizons in Patient Safety Research and Practice”
Mannion and Braithwaite outline a new paradigm for studying and improving patient safety – Safety II. In this response, I argue that Safety I should not be dismissed simply because the safety management strategies that are developed and enacted in the name of Safety I are not always true to the original philosophy of ‘systems thinking.’
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2013